In that 2019 break, Layton thinks that box of Prizm cost around $1,000 but was carved up 30 ways at $50 per buy-in. Most box breaks cost under $100 to get in, with buyers receiving one randomly drawn team. It's such a big business that using the word "hobby" at all anymore feels a little silly. Four years later - at least partially because of what is about to happen in that room with Rich Layton - box breaking has swallowed up the hobby whole. At that time, box breaking was nibbling at the corners of the hobby. On that day in 2019, box breaking was still in its toddler stages as the biggest accelerant on what has become a booming, roller-coaster, billion-dollar sports card business. He's about to need his very best Gus voice.
So Layton has to be a perfect blend of Vin Scully for the blah cards he's pulling from packs, then go full Gus Johnson if he yanks out one of the premium cards in this set. This Prizm set has a few 1-of-1 chase cards that Layton thinks could be worth north of $10,000. This whole scene from four years ago looks a little like a televised Texas Hold 'Em tournament if the dealers also did their own play-by-play. He rattles off player after player, team after team, all while showing each card on camera to a rapt audience. He grabs a box cutter and slices the cellophane around a brand-new box of 2018-19 Panini Prizm Choice basketball cards.
The controversial rise and uncertain future of box breaksįOR ABOUT SIX MINUTES, Rich Layton moves steadily but fast.
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